Solutions

"Propensity-to-buy" models

• Introduction
• "Business Insight"
• ROI computation from the lift

Probability of default models

churn Models

• Introduction
• KDD-2009
• Loyalty program

Predictive models for "Strategic & Tactic decisions"

Customer-Life-Time-Value forecasting

Direct ROI simulation

Optimal resource allocation & planning

Next Best Activity/Offer/product

E-mail campaign optimization

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ROI simulation/forecasting

TIMi integrates a unique tool that allows you to optimize, in an interactive way, the size of your marketing campaign to ensure that all your campaigns always have the highest ROI as possible.

This interactive tool is unique.

You can see some screenshots of this tool inside this document: comparison_ROI_IBM_TIMi.pdf
(This document explains in details how higher accuracy means higher ROI).

Next: Optimal ressource allocation & Planning

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